Multiple people sharing one Prime Video profile can make it difficult to tailor recommendations to one’s liking. Different profiles will let people personalize their streaming experience.
Catching up: Other services like HBO Max, Netflix, and Hulu already support multiple profiles on one account, so it’s really about time Prime Video did the same.
How it works: There will always be one default primary profile, while additional profiles made for either adults or kids will exist under the same account. Movie and TV show recommendations, season progress, and watchlists will be based on individual profile activity, so people rewatching Game of Thrones won’t see someone else’s deep dive into Doctor Who.
Bottom line: Sharing streaming accounts is pretty common these days, and binge watching has gone up in the midst of the COVID-19 pandemic and the resulting quarantine. Keeping watch habits separate will make it easier for people to find what they’re looking for or spot a recommendation that’s perfect for them and no one else.
Via: CNET
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